Total research funds dedicated to sustainability research (in US Dollars) (the last 3 years.) 

Total research funds in the academic year 2021 are US$ 352,958.99 (11,707,649.75 THB) 

1. Tobacco Accessibility, Perception and Compliance with Tobacco Control Act of Hatyai University students and Retailers around University, by Asst. Prof. Dr. Wareeporn Chusri, a research project funded by an external organization for 40,000 THB.  

2. Marketing Channel Strategy for Entrepreneurs in Songkhla Province with Focus Marketing by Hatyai University, by Dr. Chutima Wangbenmad, a research project funded by an external organization for 500,000 THB.  

3. Upgrading the Value of Betel Leaf with Cultural Capital through Creative Media Innovation for Development of Professional Groups into Model Community, Songkhla Province, by Dr. Dr. Yaowaluk Trakulmaykee, a research project funded by an external organization for 300,000 THB. 

4. Comprehensive Raising Management for Building Self-Reliant Occupation Skills according to Royal Initiative of the Agricultural Lifestyle Community in Khuan Don Sub-District, Khuan Don District, Satun Province, by Asst. Prof. Dr. Woraluck Lalitsasivimol, a research project funded by an external organization for 425,000 THB.  

5. Knowledge Management for Management and Conservation of Coastal Resources Sustainable with Participation of Gulf Coast Communities in Sathing Phra District, Songkhla Province, a research project funded by an external organization for 485,000 THB. 

6. Management of Knowledge, Processing Local Raw Materials, Food Production about Sweet Shrimp Group from Koh Yai, Koh Yai Sub-District, Krasaesin District, Songkhla Province, to Create Jobs, Generate Income, Create a Career under the Situation of COVID-19, by Mr. Pitoon Thongchim, a research project funded by an external organization for 500,000 THB.    

7. Knowledge Management, Tourism Logistics Management Platform "Mata Lumnam" to Increase Level Tourism Business in Lake Basin, by Dr. Khanungnit Hnuchek, a research project funded by an external organization for 250,000 THB.   

8. Economic Development based on Community Capital in Southern Border Areas, Saba Yoi District, Songkhla Province, by Dr. Siriluck Thongpoon, a research project funded by an external organization for 360,000 THB.  

9. Development of Creative Tourism in Future Lifestyle (Next Normal) of People in Bang Riang Sub-District, Khuan Niang District, Songkhla Province, by Dr. Chaowanee Kaewmano, a research project funded by an external organization for 500,000 THB.   

10. Driving the Economy, Cultural Capital Bases, Rim Fah Communities, Rimlay, Nakhon Stoey Mabangskara, by Dr. Niwat Sawatkaew, a research project funded by an external organization for 1,425,000 THB.   

11. A Business Model to Increase the Value of Processed Products from White Seabass in response to the Economic Crisis Changes in Koh Yor Sub-district, Mueang District, Songkhla Province, by  Asst. Prof. Dr. Wareeporn Chusri, a research project funded by an external organization for 830,073 THB.   

12. Development of Production Process and Increasing the Value of Residual Raw Materials from White Seabass in Koh Yor Sub-District, Mueang District, Songkhla Province, by Asst. Prof. Jutamas Prommontree, a research project funded by an external organization for 786,086 THB.     

13. Distribution and Brand Communication to Increase Sales of White Seabass Products in Koh Yor area with the Omni Channel and Content Marketing Strategies, by Asst. Prof. Maneerat Rattanaphan, a research project funded by an external organization for 996,668.75 THB.     

14. Financial Return and Social Return from Investment of Koh Yor Lover Community Enterprise Group and White Seabass, Songkhla Province, by Asst. Prof. Dr. Woraluck Lalitsasivimol, a research project funded by an external organization for 1,048,630 THB.  

15. Study Project of Discovering Consumer Demand in Thai Cultural Products, by Dr. Tharnpas Sattayaraksa, a research project funded by an external organization for 960,000 THB.  

16. Development of Creative Tourism Routes with Culture of Manora, Tha Khae Sub-district, Mueang District, Phatthalung Province, by Ms. Sunitda Chusawat, a research project funded by an external organization for 14,500 THB. 

17. A Model of Enhancing Multicultural Society with Community Participation to Create Citizenship Awareness of Society: a Case Study of Chana District, Songkhla Province, by Asst. Prof. Pitchaya Suwanno, a research project funded by an external organization for 416,000 THB. 

18. Development of Hat Yai Municipality to become a Learning City through being the Center of Health Promotion Services (Wellness Hub), by Ms. Piyawan Khorchitmate, a research project funded by an external organization for 22,600 THB. 

19. Increasing the Skills of Repatriated Labor in Southern Border Areas to Support the Demand for Agricultural Labor Palm Plantation in Malaysia under Strengthening Cooperation Project between Thailand, Malaysia and Indonesia Economic Triangle, by Mr. Tana Maneepruk, a research project funded by an external organization for 111,300 THB. 

20. Khlong Toei Link: Research and Development of Hat Yai Municipality towards City of Knowledge, Phase 2, by Ms. Jinatda Wittayapanpracha, a research project funded by an external organization for 170,200 THB. 

21. Plastic Smart Cities (Hat Yai) action plan to drive the reduction of plastic waste by public participation in Hat Yai City, by Asst. Prof. Dr. Poonyanuch Ruthirako, a research project funded by an external organization for 851,300 THB.    

22. A Study on Management of Recycled Materials based on the Circular Economy Concept in Ko Libong Sub-District, Kantang District, Trang Province, by Dr. Narun Nattharom, a research project funded by an external organization for 88,000 THB.    

23. A Research Project on Increasing Efficiency of Local Crop Production as an Identity in the Lower South, by Mr. Jakkrit Manwicha, a research project funded by an external organization for 130,400  THB 

24. Influence of Transformational Leadership and Innovative Working Atmosphere on Work Performance of Employees of Small and Medium Enterprises in the Service Sector in Service and Trade Businesses in Songkhla Province, Thailand, by Ms. Hataikwan Junthong, a research project funded by Hatyai University for 85,000 THB. 

25. A Study of the Potential and Model of Human Capital Upgrading to Support New Business Era of Community Enterprise Entrepreneurs in Songkhla Province, by Dr. Farida Sasha, a research project funded by Hatyai University for 79,517 THB. 

26. Geographic Information System to Determine Suitable Areas for Lobster Nursery in Ban Mai Sub-District, Ranot District, Songkhla Province, by Mr. Komkrit Chanchum, a research project funded by Hatyai University for 89,775 THB. 

27. Guidelines to receive fair Cash Allowance for the Elderly under Elderly Person Act, B.E. 2546 (2003), Case Study: in Hat Yai Municipality, by Asst. Prof. Wara Boonphan, a research project funded by Hatyai University for 85,470 THB. 

28. Using Local Media to Improve English Communication of Junior High School Students of Bangklumwittaya Rutchamungklapisake School, by Mr. Thitipong Ketamorn, a research project funded by Hatyai University for 78,640 THB. 

Total research funds in the academic year 2023 are US$ 501,447.18 (16,633,003 THB)
 

1. An Investigation into Tourist Behaviours and Market Requirements in the Songkhla Lake Basin, by Dr.Kanungnit  Noocheck, a research project funded by an external organization for 75,000 THB.   

2. Development of product designs from grass to increase value based on creative economic approach in Na Thap community, Chana district, Songkhla province, by Asst. Prof. Dr.Sutisa Yaeedb, a research project funded by an external organization for 120,000 THB. 

3. Creative Tourism Mutelu: Driving the Grassroots Economy through the Power of Belief in Sacred Areas According to the BCG Strategy in Phu Khao Thong Subdistrict, Sukhirin District, Narathiwat Province, by Asst. Prof. Dr.Kettawa Boonprakarn, a research project funded by an external organization for 112,500 THB.   

4. Analysis and Assessment of the potential of management of facilities and logistics processes of creative tourism in the spiritual path through the power of belief in sacred areas according to the BCG strategy, by Asst. Prof. Dr.Kettawa Boonprakarn, a research project funded by an external organization for 112,500 THB.   

5. Analysis and Evaluation of Product Potential, Marketing Channels, and Logistics Processes of Creative Tourism on Mutelu way following the BCG Strategy in Phu Khao Thong Subdistrict, Sukirin District, Narathiwat Province, by Dr.Jedsarid Sangkapan, a research project funded by an external organization for 106,250 THB.   

6. Developing a production system for Chill Chinda to lead to organic plant quality standards and to add value int the area of Songkhla Province, by Asst. Prof. Dr.Thienchai Phankong, a research project funded by an external organization for 130,000 THB.   

7. The Creation of Community Capabilities to Increase the Farmers Potential in Developing Stingless Bee Farming Careers in line with the Sufficiency Economy Concept, by Asst. Prof. Dr. Woraluck Lalitsasivimol, a research project funded by an external organization for 585,000 THB.  

8. Community Economic Development According to His Majestys Philosophy with Processed Seafood Processing in accordance with Safe Seafood Standards Based on Local Resources, by Ms.Suchada Suwankum, a research project funded by an external organization for 540,000 THB. 

9. Knowledge Transfer on Solid Waste Management Through Community Participation in The Area Chana District, Songkhla Province, by Ms.Yuwanda Choorak, a research project funded by an external organization for 600,000 THB. 

10.  Community Knowledge Management for integrated management of mangrove resources in the area of Sathing Phra Peninsula, Songkhla Province, by Ms.Winida , a research project funded by an external organization for 600,000 THB. 

11.  Model of Moral Development of Teaching Professional Students in The Southern Region to Drive Thai Society Towards Moral Society, by Dr.Sumonta Wongngam, a research project funded by an external organization for 367,000 THB. 

12. Sustainable Centralized Marketing Management Model for Local Entrepreneurs 5 Lower Southern Provinces, by Dr.Yanyong Kodcharat, a research project funded by an external organization for 165,000 THB. 

13. Model of Developing Teacher’s Competency on Learning Management on Competency-Based Curriculum of Opportunity Expansion School Teachers’ Songkhla Province, by Ms.Piyada Jingwangsa, a research project funded by an external organization for 178,000 THB. 

14. Key Success factor and livable cities model that can support economic activities, reduce inequality and improve the quality of life of the people in Hat Yai Municipality, Hat Yai District, Songkhla Province, by Asst. Prof. Dr. Poonyanuch Ruthirako, a research project funded by an external organization for 153,000 THB. 

15. Upgrading and enhancing capacity for disaster risk reduction and disaster preparedness of Local Government Organizations in Satingpra District, Songkhla Province, by Asst. Prof. Dr. Poonyanuch Ruthirako, a research project funded by an external organization for 2,389,250 THB. 

16. The Enhancing Potential of SINGORA Learning City : Singhanakhon Manicipality, Songkhla Province, by Asst. Prof. Dr.Pakorn Limyothin, a research project funded by an external organization for 480,000 THB. 

17. Development of systems, mechanisms and networks to drive Singora towards a learning city: Case Study of Singhanakhon Municipality,  by Asst. Prof. Dr. Poonyanuch Ruthirako, a research project funded by an external organization for 800,000 THB. 

18. Singora: An integrated learning space through community-based curriculum and activities for sustainable development, by Angsana N-Songkhla, a research project funded by an external organization for 800,000 THB. 

19. Creating Economic Value from Local Resources to Enhance the Quality of Life in the Communities of Singhanakhon City, by Asst. Prof. Dr.Thienchai Phankong, a research project funded by an external organization for 800,000 THB. 

20. Stringless Bee Honeys Value Creation for Increasing Sustainable Revenue of Community: Case of Stringless Beekeeping Enterprise Ban Khlong To, Kamphaeng Phet Sub-district Rattaphum, Songkhla, by Asst. Prof. Dr.Nukool Chinfuk, a research project funded by an external organization for 54,000 THB. 

21. The Development of Community Based Tourism Management Mechanism Connecting to The Hotel in Krabi Province Case Study Tung Yee Peng Community, by Mr.Wachara Chaiyakhet, a research project funded by an external organization for 210,000 THB. 

22. Developing a Prototype, System, and Mechanism for Managing Housing for All in Ban Phru Municipality, Hat Yai District, Songkhla Province, by Mr.Attapong Pinthongpan, a research project funded by an external organization for 677,250 THB. 

23. Human Resource Development for Sustainable Community Capital Management through the Creative Economy in Bang Klam, Songkhla, by Asst. Prof. Maneerat Rattanaphan, a research project funded by an external organization for 2,483,700 THB. 

24. Driving Creative Economy for Area-Based Development through Cultural Capital at Bang Klam, Songkhla, by Dr.Siriluck Thongpoon, a research project funded by an external organization for 2,316,300 THB. 

25. Stingless Bee Social Integrated Enterprise Management : Academic and Commercial Collaboration Network, by Asst. Prof. Dr.Pakorn Limyothin, a research project funded by an external organization for 1,500,000 THB. 

26. Carbon Dioxide Absorption of Trees in Hatyai University Area, by Dr.Narun Nattharom, a research project funded by internal organization for 99,760 THB. 

27. Effect of Flavonoid Apigenin on MPP+-induced Oxidative Stress in Parkinson’s disease Model, by Dr.Ratchaneekorn Reudhabibadh, a research project funded by internal organization for 178,493 THB.